Madagascar Network Coverage

Madagascar's mobile telecommunications sector developed in the 1990s and early 2000s as GSM networks spread across the country, connecting Antananarivo, Toamasina and other cities and many rural communities. The market was liberalized in the early 2000s, allowing multiple operators to compete and driving network expansion and service innovation. International operators like Orange and Airtel entered the market, bringing investment and expertise that helped modernize infrastructure alongside local operator Telma. Despite Madagascar's challenging geography including mountainous terrain and remote areas, operators worked to provide coverage in populated areas. GSM networks spread across the country, followed by 3G deployments in the 2000s that brought mobile internet to Malagasy consumers. 4G LTE networks were deployed starting in the early 2010s, initially in Antananarivo and other large cities, and gradually expanded to secondary cities and towns. Throughout this evolution, Madagascar's concentrated urban population, growing economy and improving digital policies have facilitated network deployment in key areas and attracted investment. The country has also benefited from government support for digital inclusion initiatives, making mobile connectivity increasingly central to economic and social development. More recently, operators have focused on expanding 4G coverage and capacity to meet rising data demand from a growing digitally active population.

Madagascar's mobile market today is served by three competitive operators – Orange Madagascar, Airtel Madagascar and Telma – all operating extensive 2G, 3G and 4G networks. Orange leads the market with the most comprehensive coverage and largest subscriber base, while Airtel and Telma provide competitive alternatives. 4G LTE is now the primary technology for data in urban areas, supporting video streaming, social networking, messaging apps and e-commerce, while 3G and 2G remain important for voice and coverage in smaller towns and rural districts. Network quality and speeds are generally good in cities, with operators investing in infrastructure modernization and capacity expansion to handle growing data traffic. The market is characterized by growing mobile penetration (over 45%), increasing smartphone adoption and strong demand for mobile data services, driven by a young population and expanding digital economy. Mobile networks support a wide range of applications, from mobile payments and social media to e-commerce and business services, contributing to Madagascar's digital transformation efforts. While 5G trials have been discussed, commercial deployment has been limited, with operators focusing on expanding and optimizing 4G networks to serve the country's large population. As Madagascar continues its economic development and digitalization initiatives, mobile connectivity will remain central to connecting citizens, supporting businesses and enabling innovation across the country.