Tecno

Founded in 2006 in Shenzhen, China, Tecno Mobile is a smartphone brand owned by Transsion Holdings, focusing on emerging markets particularly in Africa, the Middle East, Latin America, and Southeast Asia. The company produces a wide range of smartphones from entry-level to mid-range and premium devices, designed to meet the specific needs of consumers in developing markets. Tecno smartphones are known for their affordability, long battery life, and features tailored for local markets including dual SIM support, expandable storage, and robust build quality. The brand offers various series including the Spark series for entry-level users, Camon series focused on camera technology and photography, Phantom series for premium flagship devices, and Pova series for gaming and performance. Tecno emphasizes camera innovation with features like AI-enhanced photography, night mode, and portrait modes optimized for various skin tones. The company also produces feature phones and smart feature phones (smartphones with basic smartphone capabilities) for users transitioning from traditional phones. Tecno focuses on localization, offering devices with multiple language support, region-specific features, and partnerships with local carriers and retailers. The brand has established a strong presence in Africa, where it is one of the leading smartphone manufacturers, and continues to expand into other emerging markets with value-focused devices that balance performance, features, and affordability.