Redmi

Founded in 2013 in Beijing, China, Redmi is a smartphone sub-brand of Xiaomi, originally launched as a budget smartphone line before becoming a separate brand identity. Redmi focuses on delivering high-quality smartphones at affordable prices, making advanced technology accessible to a broad consumer base. The brand is known for its value proposition, offering devices with competitive specifications and features at budget and mid-range price points. Redmi produces various smartphone series including the Redmi Note series for mid-range devices with large displays and good cameras, Redmi number series (Redmi 9, 10, 11, etc.) for entry-level to mid-range devices, Redmi K series for premium mid-range devices, and Redmi A series for ultra-budget devices. Redmi smartphones typically feature MediaTek or Qualcomm processors, large batteries, multiple camera setups, and MIUI (Xiaomi's custom Android interface). The brand emphasizes durability, long battery life, and essential features that matter most to consumers in price-sensitive markets. Redmi has a massive global presence, particularly strong in India, China, and Southeast Asia, where it consistently ranks among the top smartphone brands by market share. The brand also produces other consumer electronics including smart TVs, smart bands, earbuds, and accessories, maintaining Xiaomi's ecosystem approach to connected devices.