Poco

Founded in 2018 in Beijing, China, Poco (formerly POCOPHONE) is a smartphone sub-brand of Xiaomi, initially launched as an independent brand before being fully integrated into Xiaomi's portfolio. Poco focuses on delivering flagship-level performance and specifications at highly competitive prices, targeting tech enthusiasts and value-conscious consumers. The brand is best known for its "flagship killer" positioning, offering devices with top-tier processors, high refresh rate displays, and premium features typically found in much more expensive smartphones. Poco smartphones are known for their aggressive pricing strategy, powerful performance, and gaming-oriented features. The company produces various series including the Poco X series for premium mid-range devices, Poco M series for budget-conscious consumers, and Poco F series for flagship-level performance. Poco devices often feature Qualcomm Snapdragon processors, large batteries with fast charging, high refresh rate AMOLED displays, and advanced camera systems. The brand emphasizes performance, speed, and value, appealing to users who want maximum specifications without premium brand pricing. Poco has a strong presence in India, where it was initially launched, and has expanded to markets in Europe, Southeast Asia, and Latin America. The brand maintains an active community of users and regularly engages with fans through social media and community events.