iQOO

Founded in 2019 in Shenzhen, China, iQOO is a smartphone sub-brand of vivo, focusing on performance, gaming, and flagship specifications at competitive prices. The brand name stands for "I Quest On and On" and targets tech enthusiasts and mobile gamers. iQOO smartphones are known for their powerful processors, high refresh rate displays, advanced cooling systems, and gaming-optimized features. The company produces flagship and premium mid-range devices with cutting-edge specifications including the latest Qualcomm Snapdragon or MediaTek Dimensity processors, fast charging technology (up to 200W in some models), and premium displays with high refresh rates. iQOO emphasizes gaming performance with features like dedicated gaming modes, touch optimization, frame rate stabilization, and partnerships with game developers. The brand offers various series including the flagship iQOO number series, the premium iQOO Neo series, and the value-focused iQOO Z series. iQOO smartphones often feature innovative technologies like under-display fingerprint sensors, advanced camera systems, and unique design elements. The brand has a strong presence in China and India, and has expanded to other markets in Southeast Asia and Europe. iQOO positions itself as a performance-focused brand that delivers flagship-level specifications and gaming capabilities at more accessible price points than traditional premium brands.